Nancy had many great experiences and learned many skills. Unfortunately, the experiences were with multiple companies. Not to worry, it is okay to only include the years of employment — and not the specific months of employment –for Nancy’s employment dates.
Also, it is acceptable in a resume situation to drop names. Nancy had an unusual situation, she had been employed at the head of the digital marketing field, but a majority of the companies that she had worked for had either gone out of business, changed the name of the business, or would not be known by mainstream marketers.
To highlight Nancy’s skills, this resume focuses attention on some of her former clients. She helped to manage the online marketing campaigns of some of the most famous brand names — Sony, GM, and Kraft. Listing this on a resume is likely to gain some attention.
Instead of listing the companies where Nancy had worked, we listed her various job titles, and then the company name. The titles were manager of business development and director of sales. Her titles establish her level of experience and credibility. This also moves the attention away for the fact that she worked at a different company every couple of years, and that the recruiter may not be familiar with the name of the company that she had worked for.
This approach may not work in every instance, but you will want to begin each entry with either the company or your title — whichever would be more applicable to the recruiter. Make sure that once you have chosen a formula that you keep it consistent throughout the entire resume.
Nancy Novak854 Colonial Avenue ♦ Deerfield, IL 60015 847-945-1256 ♦ firstname.lastname@example.org SUMMARY ******************************************************
- Committed associated marketing professional with extensive experience managing online marketing campaigns for some of the most famous brand names including Sony, GM, and Kraft
- Accomplished leader with 10 years plus experience training, managing, and developing various teams
- Profitable business developer helping to acquire several million dollars in new client business
- Energetic “agent of change” helping initiate multiple new, considerable, revenue-generating programs
Manager, Business Development, Performics, Inc, Chicago, IL, 2003-Present
Spiegel, Sony, Bose, Kohl’s, Kraft, USA Today, General Motors
- Revamped company’s whole email marketing application, overhauling operations, analysis, and business advancement creating $180,000 in sales
- Organized all new business correspondence with over 130 customers including Sony, GM, and Kraft
- Developed proprietary campaign performance reports for all clientele tracking sales, opens, CPM, and clicks through
- Sought out and secured in excess of of 20 email partners representing approximately 100,000,000 opt-in names
- Sourced concept and managed project development of company’s first lead generation database resulting in $400,000 gross revenue
- Added 200,000 qualified sales leads to Bose database in only three months through assertive actions and management
- More than quadrupled leads and sales for Graduate Loan Center by distinguishing and acquiring stronger relationship partners
- Operate as company’s privacy officer, providing education to dozens of clients on legislative marketing issues
- Managed operations for all processes associated with lead generation and email marketing, including all partner direction, internal protocol, and customer correspondence pieces
Director, Midwest Sales, L90 Online Media/Direct Marketing, Chicago, IL, 2001-2003
- Ranked second on a national level behind Yahoo! in online program sales to Starcom media purchasing company
- Managed a team of five people generating $2.9 MM in sales for 2002, exceeding prior year’s sales figures by 15%
- Sold Tropicana on first online marketing campaign — a $250,000 sale — ultimately resulting in development of game/sweepstakes component and micro site
- Frequently called on multiple Fortune 500 companies including, Discover, Chrysler, Sears.com, and Quaker Oats
- Trained sales staff of five in S.P.I.N. selling methods
Account Supervisor, Keith Kriegler & Associates, Chicago, IL, 1999-2001
- Led production of local store quarterly marketing kits across four key appliance categories dispersed t0 over 140 nationwide retail stores
- Supervised all aspects of agency business, including a staff of four for $5MM Maytag appliance account
- Introduced dozens of advertising retail strategy concepts to several key “C-level” directors
Senior Account Manager, Upshot, Chicago, IL 1997-1999
- Prepared complete promotion book combining all points-of-purchase for Cocoa-Cola brands, distributed to 60 nationwide bottlers each year
- Supervised SBC Diversity Mobile Unit made up of the bilingual website, a video wall, and branded inflatables traveling to 30 different markets, and seen by more than 20,000 people
- Aided in implementing and executing SBC College program handling all media including radio and newspaper on 30 different campuses across the U.S.
Director of Marketing, Sport and Social Clubs of the U.S., Chicago, IL, 1994-1997
- Led a staff of four carrying out marketing strategies including public relation, promotion, database, direct mailings, and advertising
- Helped to develop turnkey marketing programs allowing club to expand presence from 12 yo 23 markets in less that 3 years.
Account Executive, Campbell Mithun Esty Advertising, Southfield, MI, 1991-1993
Chrysler Corporation, Jeep and Eagle Division
Assistant Account Executive, Ross Roy Communications, Bloomfield Hills, MI, 1990-1991
Chrysler CorporationEDUCATION *******************************************************
Michigan State University - East Lansing, MI, 1989
- Bachelor of Arts in Advertising
- Referee, Differing Basketball Leagues, 1995-Present
- Vice President– two terms, Michigan State University Alumni Association, 2000-2002
- Board Member, Chicago Interactive Marketing Association (CIMA), 2000-Present
- Interests include: reading, travel, sports, and cooking